Attention Small Business Owners, Entrepreneurs, and Copywriters who want to get inside the complex mind of the female consumer …


“It’s a Shame to See So Many Entrepreneurs Struggle When It Can Be SO EASY to Attract Much More Money WITHOUT Spending More on Marketing…”

I Know the Secrets, and I’M TELLING!!

From: Lorrie Morgan-Ferrero
Date: Wednesday 10:01 AM

Dear Savvy Business Owner,

I’m Lorrie Morgan-Ferrero of Red Hot Copy, and I’m known for my fun and easy methods to write profit pumping copy in fast order…

Now I’m finally ready to share the entire marketing roadmap you need to plug your copy into so you can skyrocket your profits in TODAY’S VOLATILE MARKETPLACE.

We’re Not in Kansas Anymore, Dorothy!

It’s a whole new world out there with fast-changing technology and super savvy consumers. And if you haven’t noticed, the market to reach has changed too. It used to be that masculine, testosteronal driven marketing worked like gangbusters to sell, sell, sell. No more. That’s because it’s the WOMEN who make 85% of the buying decisions…across EVERY BRAND!

(Yes, even the ones you wouldn’t think of like sporting merchandise, motorcycles, SUVs, real estate, electronics, even handguns!) Women are leading the way with their wallets.

And women want to be treated differently! In fact they demand it or they simply go play in someone else’s sandbox.

I Started My Marketing Career By ACCIDENT!

A few short years ago I was fetching coffee for the CEO of a marketing firm. And I was miserable. (See, when my two sons were born I was a stay-at-home mom and loved it. We hung out together and did enriching things everyday…fingerpainting, museums, cooking family meals, etc.)

Then after getting divorced, I had to get a ‘real’ job and put my little guys in daycare. One day I got an epiphany that I NEEDED to be back home with my boys. I got remarried to the love of my life, and when my boss retired I just didn’t get another job. I was going to be an entrepreneur!

I Had the PASSION but No PLAN!

This decision did not go over very well with the new husband (and the stress in the house was unbearable.) As I struggled to learn how to eek out a living from home using that ‘new-fangled Internet’ I became a ravenous student of marketing. I went to seminars, read every book, bought every home study course… and put us into over $46,000 in debt in record time.

As I started to figure out how this whole copywriting business could be profitable, as a byproduct I became an expert in marketing. (Truthfully, you can’t have good marketing WITHOUT strong copy. See we are all really marketers and the DNA of marketing is powerful copy.)

Today I run a wildly successful Internet marketing and copywriting firm. In fact;

Each year my business doubles or triples its income consistently;

  • My work style shifted from being a lone ranger to working with a staff of 5 amazing team members;
  • My family and I moved into a spacious 4-bedroom home with a gorgeous kidney-shaped pool;
  • We travel to exotic places like Scotland, Ireland, Germany, Hawaii, and Mexico to name a few;
  • My husband and I are closer than ever before because we live in JOY and HARMONY;
  • I get to share my sons’ developing philosophies of the world right from my home without begging for time off from the boss!

Ah, life is GOOD!

So How Did I Create So Much Time, Money, and
Freedom in My Life?

I have to give you a bit more background to explain how things are so much different today than they were in 1999 when I left the corporate world.

It’s pretty simple really. I have a knack for connecting with people using marketing with built-in rapport.

See, I learned copywriting and marketing from the best of the best in the business. I studied Claude Hopkins (dead), John Caples (dead), Gene Schwartz (dead), David Ogilvy (dead), Rosser Reeves (dead), Gary Halbert (dead), Alex Mandossian (alive), Dan Kennedy (alive), and John Carlton (alive)…just to name a few.

Our personalities were very different. Maybe because I’m a woman…and maybe not. I’m not sure. I just know these dudes were all tough “men’s men.” They worked the trenches with hardcore, balls-to-the-wall copy. My goal was to write just like them…and they taught me. (In fact, side by side you’d be hard-pressed to recognize that I was a female at all.)

And you know what? I LOVED it! It was so direct and in-your-face. My copy stood up and spoke a language I personally never could. It was easier to hide behind the persona of the copy. Plus it sold like hotcakes! I started making more money, attracting more clients, and LOVING what I did.

But I realized Iwas different than the traditional guys. (Trust me, I didn’t WANT to be different…I simply am.) See, I just have a different way of connecting with people and building rapport (whether in regular life or in marketing.) My style breeds trust and authenticity.

Well guess what? That’s exactly how women like to be marketed to. It’s about the RELATIONSHIP, silly!

So even though I’ve been resisting being the spokeswoman in our industry for selling to women, I recognized I ALREADY AM DIFFERENT. I may as well embrace it!

And the more I stopped trying to be like anyone else and embraced my own marketing style, the faster my income grew!

Just Because I’m a WOMAN Doesn’t Mean I
Automatically Knew How To Market
To Other Women!

I’ve had plenty of clients and students come to me in the past for my services BECAUSE I AM A WOMAN. The one thing they all had in common was they wanted to reach the female market. Funny thing is, women don’t naturally know how to market to other women! Unless you know what you’re doing women are just as likely as men to make mistakes with their coveted market.

So although I tended to write more like a man than a woman, over time I recognized I actually knew a ton about marketing to women. (Not because I AM one but because I’m an expert at building rapport!)

See I moved a lot growing up. That meant new neighborhoods, new schools, and new kids. I was painfully shy so I kept to myself. When I got to high school, I decided to “become popular” somehow.

But since I never was popular before, I didn’t have the first clue how to go about it. So I became a student of human psychology. I studied the behavior of the popular kids and started doing what they did!

I learned a huge part of their popularity came from BUILDING RAPPORT! So I became an expert at doing it quickly so people trusted and liked me right away. I became hyper tuned in to whoever I was talking with and made them feel like they were the most important person in the world. Those skills never left me! (By the way, the more I continued studying psychology the more I realized I had stumbled onto language and body patterns called Neuro Linguistic Programming or NLP.)

So I Spent the Last Year Feverishly Researching,
Testing and Tracking What Methods Work Best
When Marketing to Women!

Here is what I now know…

There IS another way to market. It’s entirely possible to weave the traditional PROVEN methods of marketing with the new rising consciousness of women and other consumers. And no matter how you look at it, how you write your COPY is more important than EVER if you want to attract the female market instead of repelling them!

Men and women make decisions very differently. Neither is right or wrong. When you try to reach men using techniques that work with women, you ALSO REACH THE MEN.

BUT, when you try to reach WOMEN with techniques designed for men – YOU COMPLETELY ALIENATE THE WOMEN! Interesting, eh? I’ll tell you more about what I learned in a minute, but first….

Let’s Bring this Back to YOU!

Regardless of your gender, there are subtle, but CRITICAL differences between how men and women make their buying decisions…differences that can mean losing or gaining massively more sales.

I remember wracking my brain last holiday season over what gift to get my husband (the man who has everything). I ended up dropping a huge wad of cash at the Harley Davidson motorcycle store (you know, the ultimate testosteronal boy toy).

Personally I don’t have any interest in ever getting on a Harley myself (though plenty of women love them), I’m still a very good customer to them.

Why? Because not only do they have things that make my man happy, but they have cute clothes for women (seriously). Harley gets it! They know how to market to both men AND women.

And that’s the real trick, isn’t it? So many businesses ONLY market to men because they don’t see the bigger picture. Capiche? I’m here to tell you that can be a critical BLINDSPOT, causing you to hemorrage cash!

Nothing against you guys, but FEMALES are the driving force behind 85% of all buying decisions. If you STILL don’t consider the spending wallop women have on the economy, check out these stats…

American women spend about $5 trillion annually…

  • Women buy more online products and services than men…
  • Even though many households are dual paycheck, women still spend 80% of both COMBINED incomes…
  • Single women are also a significant buying category: According to a 2008 Vertis Communications
  • Consumer Focus Study, in 1998, only 69% of women between 18 and 24 were involved in home electronics purchases. By 2008, that number had grown to 91%…
  • In 2006, 3.9 million more women lived alone than men…among this group, women were 9% more likely than men to own their homes…
  • 70% of all new businesses are opened by women.

With numbers like this, isn’t it time to focus on what SHE is interested in?

Let’s face the facts. Even if your product or service isn’t specifically designed for women, the ladies clearly have the purchasing power!

Wouldn’t knowing WHAT TO SAY in your marketing to women (and how to present it) be useful to your business? Of course it would!

Introducing the Ground-Breaking “The She Factor Marketing  System!” that Shows You EXACTLY What to Do (and What to Say) to Reach the Lucrative Female Market!

Now more than ever, there’s much more to marketing and communicating to WOMEN than meets the eye. And it pains me to see so many entrepreneurs make simple mistakes that are deadly to their profits. With that in mind, I’ve created a Marketing System using the latest findings in marketing and communication. It’s called “The She Factor Marketing System”. And what you’ll learn from this product will dramatically evolve your marketing and copywriting ON THE SPOT. Soon you’ll be tapping into YOUR SHARE of the female market too!

I will PERSONALLY show you how I catapulted my business from over $46,000 in debt to doubling and tripling sales consistently each year using my special brand of copywriting and marketing.

“The She Factor Marketing System” teaches you:

  • Why women suddenly have massive amounts of buying power;
  • How female buyers think completely differently from male buyers (duh!);
  • Hot places to go to find female buyers willing to spend big $$;
  • The psychological hot buttons that work on women, but NOT on men;
  • Tactics to build long-lasting trust with women and keep them buying from you;
  • Specific key words and phrases that SPEAK her secret language;
  • Copywriting devices that work well with women every time (I shouldn’t be telling you this);
  • Some of the biggest mistakes men (and other women) make when trying to sell to women;
  • How to make it up to women if you’ve offended them in the past;
  • Techniques to build and keep female purchasing loyalty to ensure repeat buying trends;
  • The best marketing channels to capture your female audience;
  • New ways to vamp up old marketing methods for our century and increase sales;
  • And so much more!

Plus, my hand selected speaker line up of 4 pros who know their stuff. Plus, I’ve studied with the big boys like Kennedy, Glazer, Carlton and the late, great Halbert. I learned their hard hitting, direct response techniques and I’ve applied my own uniquely feminine, softer sell, to skyrocket sales. I’ll teach you how to do the same with top COPYWRITING and MARKETING techniques you can take to the bank.

I don’t like to brag, but I am one of the top paid female copywriters in my industry. That must mean I’m doing something right.

Of course the bulk of “The She Factor Marketing System” is all about aligning your marketing with WOMEN, and that means your COPY HAD BETTER ROCK! Over the years I’ve gotten very good at teaching people the core system I use in all of my copywriting in a super fast timeframe. I’m going to take you through the paces ON SITE to whip your copy into ‘WOMAN-WORTHY’ shape!

I can’t wait to show you…

  • How to write using a formula that is effortless and easy (I confess. I follow a specific blueprint that has gotten my copy in the limelight in a relatively short period of time and I’m going to hand it all over to YOU);
  • How to massively GROW YOUR LIST (this information alone will pay for your investment);
  • How to get a repeatable result when you follow my method for writing ANY COPY (I boiled the volumes of information overkill on this topic into the best of the best techniques you can apply right away);
  • The hush hush resources you can use to deeply SEGMENT the female market to practically read their minds (different groups of women respond to different marketing tactics);
  • How to scientifically profile your FEMALE audience using the same methods deep pocket corporations spend millions on;
  • How to get your copy to sound natural and conversational (so you build loyalty and trust over time, making you the first person she thinks of when it’s time to spend money);
  • Which EMOTIONAL POWER WORDS entice women to contact you – while NOT “selling” them (I’m sharing my checklist with all attendees);
  • Ways to get your marketing message down to a sound byte you can duplicate in all of your copy so you effortlessly explain what you do and how you can help;
  • How to LOWER SALES RESISTANCE and separate yourself from any other business in your marketplace through compelling storytelling (women buy from those they bond with);
  • My secret to turning BORING COPY into a benefit-driven powerhouse that attracts attention (we all buy based on how we believe a product will make us FEEL);
  • Why you don’t need to be a writer to write great headlines (I’m sharing my no-brainer formulas);
  • Which fonts and colors are the most compelling to women and which REPEL her (women respond much more visually to websites so you better know what she likes);
  • Ways to get the female market to trust you without stooping to hype and exaggeration (blow the trust factor and they are gone forever);
  • The use of psychological hot buttons and mental gymnastics that hypnotize her into buying (your copy will practically put her in a trance);
  • Which instances short copy actually outperforms longer copy (yes, those times do exist);
  • My strategic system for getting glowing testimonials (without stalking your happy clients);
  • How follow-up and extreme customer care makes you stand out like the good guy that you are (I will show you how I systematically manage my customers, step-by-step);
  • And much, much more!

Imagine how this information will impact your business! If you aren’t already reaching the massive female market, you’ll know exactly how after“The She Factor Marketing System”!

As a male or female marketer who wants to sell to women if you think of this metaphor and apply it to your marketing, you’ll be way ahead of the game…

Marketing To Women Is A Lot Like Sex!!!

Think about it. Both are all about flirting, trusting, seducing, and what happens after. Marketing (and the copy that’s used to drive the machine) is about the FULL EXPERIENCE, not just the SALE! When you follow the process the way women like it, you have a slam dunk case for creating loyal, raving fans who are happy to KEEP GIVING you money. When you don’t do things the way she likes it, she doesn’t stick around.

There are 5 Factors that you should be following when marketing to women. I cover each factor in excruciating detail in my hands-on Marketing System.

Here is a sneak peek at what you’ll discover at this cutting-edge event…

THE FLIRT FACTOR: How to find your share of the female market through powerful list-building, list-segmenting, and research.Just as when you begin a new relationship, the Flirt Factor refers to finding out who you want to do business with and how to learn MORE about what they respond to. THE FLIRT FACTOR covers specifically how to write copy and create marketing campaigns using these channels and more:

  • Social Networking
  • Article Marketing
  • List Building
  • Pay Per Click
  • Press Releases
  • Direct Mail
  • Company Research
  • Customer Research
  • Competitive Research

You’ll learn the most up-to-date ways to get more, more, MORE of the RIGHT visitors to your website! (Even on a shoestring budget!)

THE TRUST FACTOR: How to build such irresistible rapport and authenticity your market will clamor to throw money at you.Once you find the people you want to connect with and keep close to you, you have to build the trust. We’ll show you how in THE TRUST FACTOR segment. You’ll learn how to write support copy to promote these rapport-building  with:

  • Blogging
  • Teleseminars
  • Podcasts
  • Webinars
  • Newsletters
  • Ezines
  • Audio
  • Video

Plus there will be a special clinic on HIGHLY EFFECTIVE STORYTELLING and how to ADD PERSONALITY to your copy. (Plus I’ll share old and new techniques PROVEN to make you maximum money with minimal effort.)

THE CLOSE FACTOR: So you got ‘em, they trust you, and now it’s time for the CLOSE. This is the place where so many prospects bag out because of simple mistakes the marketer makes. We’ll show you ways to write copy that keeps them ironclad bound to committing to you. In THE CLOSE FACTOR we'll cover:

  • Product Funnel
  • Persuasive Copywriting
  • No Pressure Close
  • Creating Irresistible Offers
  • Bonuses
  • Types of Guarantees

You’ll learn NO PRESSURE SALES and secret copywriting language patterns that do the selling for you. (Just sit back and rake in the dough.)

THE AFTER FACTOR: It ain’t over yet. Sure, you got the sale but if you’re in this for the long haul (like you should be) you’ll find women in particular respond well to a little follow up. In THE AFTER FACTOR you’ll learn how to create mouth-watering copywriting and marketing strategies to keep YOUR BUSINESS on top-of-mind. You’ll learn some surprising new ways to keep the fires stoked with:

  • Sequential Autoresponders
  • Surveys
  • Free (Cheap) Gifts
  • Gentle Upsells

You’ll learn the latest stealthy strategies that make FOLLOW UP a piece of cake. (Warning: Your profits may soar without adding a single new customer!)

THE RAVE FACTOR: Whether you’re a guy or a gal, I’m sure you know women talk to each other. When they like something, you know. When they hate something, you know even more! In THE RAVE FACTOR, you’ll learn how to use this innate behavior to:

  • Build Excitement
  • Create a Buzz
  • Systematically Collect Testimonials

You’ll learn how to leverage the customers you already have to create glowing TESTIMONIALS and LOYALTY PROGRAMS. (The more you use these 5 Factors, the less you’ll actually be working!)

“Okay, I’m Convinced, Lorrie! How Much?”

I am so passionate about sharing this knowledge, I’m offering access for a ridiculously reasonable fee. For you to join us you pay only $1497 until May 31st or 4 payments of $399 (30 days apart.). Then the price will be $1997. Or 4 payments of $499.

But the truth is, I wanted this to be a complete NO-BRAINER. Even though I personally believe we live in a time of great abundance, I recognize a lot of businesses are feeling the ‘fear of a recession.’ You can’t grow a business from a place of fear. I see a lot of people struggling when they really don’t have to be. My strongest belief is when you choose to EXPAND and INVEST in yourself, that is when you’ll see the fruits of your labor.

So when you make your decision to learn tactics that will truly HELP your business reach more people and make a difference, you pay just $1,497.00 NOW! I’m sure you’ll agree that’s a small sum to pay for this exclusive information on copywriting to women.

YES! I definitely wish I had been there to meet you in Los Angeles in November for “The She Factor: How to Find, Catch, and Keep Your Share of the Female Market!” I am excited to get the "The She Factor Marketing System" mailed to me as soon as possible! I recognize changes in the traditional marketing models are on the horizon, and I trust the expertise of you and your speakers to share CUTTING EDGE INFORMATION and ACTIONS STEPS with me at this exclusive event. It’s time for both men and women to reach out to this market in more responsive ways. I can't believe I pay only $1,997.00 $1,497.00 NOW.

I understand I have 30 Days to request a full refund, but I'm sure I'll be getting so much value I wouldn't even dream of wanting one! All product refund requests will be processed within 30 days upon approval of submission or receipt of returned product!

Get your copy of the "The She Factor Marketing System" in your own home for the Special Price of $1997  $1,497 or for 4 Monthly Payment of $499 $399. These are shooting out the door when we get them. So don't wait and end up on the Back Order List!

One Full Payment of $1,997 $1,497

4 Payments of $499 $399

Warmly,

Lorrie Morgan-Ferrero

P.S. I've had some past fans I'd like to share with you...